A Calendar With Heart


In the third week of Superstorm Sandy aftermath, many are still without homes or electricity. Designer Jenna Park created a lovely 2013 calendar featuring images of the Big Apple, and this month, she’s donating 30% of sales to hurricane recovery.

“I was raised here in New York by immigrant parents, so NYC has always been home, and to our family it also represented the American Dream,” Jenna says. “Growing up in the city since the 1970s, I have seen it go through a lot of changes and adversity, but this is a city that cares, can mobilize into action, and is incredibly resilient.”

With the calendar proceeds, Jenna is making donations to NY-area relief organizations including Project Hospitality and the Ali Forney Drop-In Center. She’s also using a portion of the funds to buy supplies requested by distribution and relief centers.

“Most of the proceeds at this point have been in the form of supplies delivered to local shelters like The Park Slope Armory, which is housing mostly disabled and elderly evacuees from the storm and The Red Hook Initiative and Occupy Sandy, which have acted as distribution centers mostly run by volunteers to shuttle people and supplies to areas most impacted by the hurricane,” Jenna says.

Just recently, Jenna’s husband Mark (genius pastry chef of Brooklyn confectionary Whimsy & Spice) purchased and dropped off 500 aluminum and foil serving containers at The Red Hook initiative for meal distributions.

Kick off 2013 with the City That Never Sleeps, and help with its recovery efforts in the meantime! Check out the calendar on Jenna & Mark’s Whimsy & Spice website or Etsy shop.

Kelsey Mirando is an Editorial Assistant in Books and Special Projects at Martha Stewart. She’s endlessly inspired by art, travel, and life in the Big Apple. Follow her on Twitter and Instagram @kmirando.

Comments (1)

  • [...] can only imagine how happy it made me to stumble upon this beautiful calender by whimsy & spice (via kelsey mirando). the people behind whimsy & spice are a jenna park, a photographer, and her husband mark [...]

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