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Meet the Maker: Tracey Reinberg, Kismet Tile

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Kismet is a fitting name for Tracey Reinberg’s two-year-old business. “Often, accidental combinations of colors lead to our most exciting designs,” she says. The company offers graphic, statement-making tiles in more than 60 hues and almost as many patterns. And earlier this year, Reinberg—who has designed textiles for Knoll, Donghia, and Maharam—expanded her collection to include wallpaper and archival posters. Her inspirations are diverse, including 1970s op art and the Spanish Revival architecture of her native Texas. But whatever she’s riffing on, there is one constant.

“Whether you’re dreaming up wallpaper, tile, or a textile,” she says, “it’s all about playing with pattern, color, texture, and light.”

Thanks to digital printing, Tracey Reinberg can produce small runs of her wall coverings in hundreds of colors and scales. The metallic-effects paper she prints on creates the illusion of movement.

 In Ojai, California, Reinberg relaxes on a patio paved with her tiles, which can be used both indoors and out. She encourages clients to be bold when combining colors and patterns.

Click below to see Reinberg’s tiles


The idea for Kismet Tile came to Reinberg when she was living in the South of France, where she saw cement tiles—often made in Morocco—used to help keep old country homes cool.

Reinberg designed this custom wallpaper to complement the walnut woodwork of a Victorian home in San Francisco.

Portrait by David Lauridsen, Wallpaper rolls and tiles photographed by Jody Kivort, Stairwell photographed by Laure Joliet

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